Showing posts with label Zynga. Show all posts
Showing posts with label Zynga. Show all posts
Friday, 2 November 2012
[Opinion] Has Zynga still got what it takes to reap a bigger harvest?
(Image courtey of nowgamer.com)
A Slimmer Zynga
As Zynga Inc trims down, we look at whether its games portfolio still delivers.Has Zynga “cut the chaff and let the wheat be still”? This is the question on the minds of many people since Zynga slashed costs across its global operations. The 5% layoff of its workforce is the big news on the stockmarket, but games and studios are also being dropped by the game company as it looks to find a way to get into profit.
Its FarmVille Facebook game is one of the company’s headliners, having wowed audiences on mobiles and desktops alike, and it escapes the cull that will hit 13 of its older games. Another of its blockbusters "Texas HoldEm Poker" will also still be relied upon to bring the social media games developer a bit of luck.
The Zynga studio in Boston, MA is for the chop, and studios in Japan and the UK may also face the axe.
The market evidently liked what Zynga was doing and responded favourably by lifting 4.5% in initial after-hours trading. But what about their games?
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