Friday 28 October 2011

Nintendo Desperately Needs To Pick Up Speed, Fast

Sigh, this is so sad. Nintendo's latest report earnings showed massive negative numbers (70.3Million Yen), up to $925 Million of net loss during the 6 months up to September; and to make matters worse, according to Bloomberg, it is the company's first annual loss in 30 years!Well, it's actually not a surprise to me that they made a loss this time around, but I was definitely shocked when I saw the degree of what they lost. It's terrible.

In March, the declining company released its Nintendo 3DS and although it's equipped with 3D-wthout-glasses and whatever, sales were inadvertently "weaker than expected".

Then in June, Nintendo unveiled the Wii U to succeed the Wii. But despite all the explanations and persuasions from Nintendo president Satoru Iwata, I still found it confusing, and overly-complicated. And now, after the "bitter lesson", he says that they will be trying "to take every possible measure so that the Wii U will have a successful launch."

Come on, let's just admit that the Wii U is simply not competitive enough. But then again, Nintendo might do wonders if they rectify the problems, and I truly believe they can.

Remember the days where Game Boys were like the coolest thing possible? Yeap, that was Nintendo's and it arguably spearheaded the gaming industry back then. The revolutionary portable gaming console became an immediate hit around the world and coupled with the company's trademark mascot, Mario, Nintendo was undeniably like the father of video games.

awww...isn't this the most lovable character ever? ;)
Now, what they need to do in order to regain control and command, is to create another 'Mario', and another 'Gameboy', figuratively speaking of course. But on how they would do that, I have completely no idea. However, one thing is for sure, it's going to take them lots of thinking, and lots of innovations. 

Needless to say, it's imperative that Nintendo realises that they are lacking behind, and needs to pick up speed in order to catch up among rivals Microsoft and Sony, or even Apple as more of us start to choose Smartphones over portable consoles. 

But of course, it's a nice start now since Iwata understands the desperate need. 

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